How do you make a vitamin that's almost 50 years old, feel modern? That was the challenge I faced when creating the latest television and digital campaign for Flintstones. Our solution was to take an honest look at childhood and how it's changed. I touched on the new family, technology addiction, and the increasing demands we place upon our children. The result was a refreshingly modern campaign that still allowed room for a hint of nostalgia.
I wrote six separate spots for the campaign which were compiled into the longform video you'll see first.