MADE TO MAKE
Rice Krispies knows it’s the little moments that often make the biggest memories. With that in mind, I worked with an art director to launch a campaign called “Made To Make.” Because, sure, Rice Krispies are made to make treats. But they’re also made to make holidays more magical, rainy days more exciting, and simple mornings more memorable.
You know Oliver Hudson? Well, when he was a teenager, he and his friends formed a hip hop dance crew called “The Rice Krispies.” And their nicknames were (you guessed it) Snap, Crackle and Pop. Oliver told this story to Jimmy Kimmel and our team acted fast. We sent Mr. Hudson a bedazzled, 90’s-style tracksuit with his old band name on the front and his nickname on the back. To top it off, we also sent him a boombox made completely out of Rice Krispies.