What does your body say when it’s tired? When it’s hungry? When you can normally do 30 pushups but today you could only do 10?
We wanted to know.
So, together with an art director, I launched a digital campaign for Special K called “Body Talk.” We asked real women to step in front of the camera and tell us their stories. Then, we brought those stories to life with custom illustration and sound effects. Conclusion? Our bodies have a lot to say.
I also created a series of shorter videos to support the “Body Talk” content. These quick clips focused on the specific benefits of each Special K cereal.